A HOLIDAY LETTER FROM OUR FOUNDERS
- Posted 24 Dec, 2020
- by Hollie Holden
Dear #smashtessfam,
It’s been a year of self-reflection, struggle, resiliency and growth.
There are no words to describe the profound gratitude we feel for this community. Your continued love and support fills our hearts, and has not only helped our business thrive in an extremely challenging time, but has also helped us give back to our community. Thanks to your support of our brand, we donated over $100,000 to various charitable organizations including BC Women’s Hospital, the World Health Organization, the Frontline Fund, Black Legal Action Centre, The Loveland Foundation and Black Women in Motion, Black Women Connect Vancouver, Black Lives Matter Vancouver and Toronto, NAACP, and The Yellow Feather Fund. We launched the LuLove Scrub Caps initiative and donated over 2000 ear-saving caps, and created another 3300 available for non-for-profit purchase. We also launched our NICU Mama Self-Care boxes and distributed to BC Women’s Hospital.
Because of you, the #RomperRevolution continues to gain momentum. We are eternally thankful for your warm messages of encouragement, for your love of our product and story, for cheering us on with every like, with every comment, with every purchase. We are in awe of this community and the joy it brings us and everyone who is a part of it.
While our holidays may look different this year, we hope you are taking the time to be with your loved ones, even if it’s virtually this year, knowing that very soon we will be reunited with all of the people we love and hug each other tighter than we ever have before.
We are wishing all of you a happy and healthy holiday season! Looking forward to spending 2021 with you all!
Happy Holidays and Happy New Year friends.
xo
Ash, Tess, and Mer